Ascendea Scorecard Step 1 of 10 Ascendea Discovery Scorecard Let's start with the basics. We'll use this to send you the full strategic report. Your Name* Email Address* Company Name* Role* Business Vital Signs These benchmarks help us assess your scaling stage. Current Annual Revenue (Run Rate)* Select Range... Under $500k $500k – $1M $1M – $3M $3M – $10M $10M+ Current Team Size (FTE)* Select Size... 1–3 (Founder Led) 4–10 (Small Team) 11–25 (Growing) 26–50 (Scaling) 50+ Approximate Net Profit Margin* Select... Negative (Investing/Burning) Break-even (0–5%) Healthy (10–20%) High Profit (30%+) Target Revenue (Next 12 Months)* Growth Support Budget* Select Range... Exploring (Under $2k/mo) Standard Support ($3k – $7k/mo) Aggressive Growth ($8k – $15k/mo) 1. Revenue System Key Considerations How does your business earn revenue and how stable is it? What is your average contract value? How do you set pricing? % Recurring vs Transactional? Your Reflections* Self Assessment Score* Select Score... 1 – Unstable, unclear, reactive 2 – Partially defined, inconsistent 3 – Functional but fragile 4 – Strong with known gaps 5 – Clear, stable, and scalable 2. Sales & Conversion Key Considerations Consistency of sales process? Approximate conversion rate? Where do prospects drop off? How do you track performance? Your Reflections* Self Assessment Score* Select Score... 1 – Undefined and inconsistent 2 – Founder-led with gaps 3 – Documented but uneven 4 – Strong with targeted gaps 5 – Repeatable, trained, and measured 3. Financial Infrastructure Key Considerations Clarity of P&L and Cashflow? Forecasting rhythm? Cashflow predictability (90 days)? Your Reflections* Self Assessment Score* Select Score... 1 – Minimal clarity, reactive 2 – Basic reporting, limited insight 3 – Reasonable clarity, inconsistent rhythm 4 – Strong structure with known improvements 5 – Integrated, forward-looking, and reliable 4. Unit Economics & Margin Key Considerations Current gross/contribution margin? Confidence in unit economics? Variable costs as you scale? Your Reflections* Self Assessment Score* Select Score... 1 – Largely unknown, reactive 2 – Partially understood, weak control 3 – Known but inconsistent 4 – Strong with optimisation headroom 5 – Clear, disciplined, and deliberate 5. Operations & Delivery Key Considerations Consistency of delivery? Defined workflows/SOPs? Current capacity headroom? Use of automation? Your Reflections* Self Assessment Score* Select Score... 1 – Reactive, ad hoc 2 – Some structure, frequent breakdowns 3 – Functional with clear bottlenecks 4 – Strong with targeted gaps 5 – Reliable, leveraged, and scalable 6. Leadership & Culture Key Considerations Meeting and decision rhythm? Culture baseline? Role clarity? Founder bandwidth? Your Reflections* Self Assessment Score* Select Score... 1 – Fragmented, reactive 2 – Emerging, inconsistent 3 – Reasonable, with visible gaps 4 – Strong with refinement needed 5 – Clear, cohesive, and stable 7. Growth Readiness Key Considerations Execution discipline? Strategic alignment? Gap between potential and performance? Your Reflections* Self Assessment Score* Select Score... 1 – Reactive and fragmented 2 – Emerging structure, inconsistent 3 – Reasonable but uneven 4 – Strong with focused gaps 5 – Disciplined, aligned, and forward-looking 8. Engagement Readiness Key Considerations Why Ascendea OS now? Outcomes that matter most in 6-9 months? Appetite for structural change? Your Reflections* Self Assessment Score* Select Score... 1 – Curious but not ready 2 – Interested with constraints 3 – Ready with some hesitation 4 – Committed and prepared 5 – Fully committed and ready to move Your Ascendea Scorecard 0 PENDING Calculating... Recommendation Back Next Step