The Process

The Path to Autonomy.

Phase 01

Identify the problem

We clarify what’s limiting scale and which lever matters most: revenue, profit, leadership, or systems.

Outcome: Clarity
Phase 02

Plan the solution

We build operating systems that restore control as the business scales and remove dependency on the founder.

Outcome: Structure
Phase 03

Make it Run Daily

We move from blueprint to deployment. integrating systems and routines for predictable scale.

Outcome: Momentum
Phase 04

Transfer Capability

We train your team, codify the IP, and step back, leaving you with a system that grows without us.

Outcome: Independence
The Methodology

The Four Codes of Scale.

01 — Acquisition

The Revenue Code

We install the Revenue System to end guesswork. It leverages Market Brand, structures Offer Strategy, drives Demand Generation, and institutionalizes Sales Negotiation and CX..

Explore Revenue →
02 — Economics

The Profit Code

Margins dictate survival. We eliminate financial disorder and complexity by installing the Financial Operating System that delivers Guaranteed Profit, Cash Flow Certainty, and higher Business Value."

Explore Profit →
03 — Infrastructure

The Systems Code

A business that relies on heroism cannot scale. We build the "Operating System"—the workflows and automation that allow the business to run itself.

Explore Systems →
04 — Human Capital

The Leadership Code

The founder bottleneck stops here. We install the Leadership System that clarifies roles, builds Accountability, and sets the Operating Rhythm for a high-performing team.

Explore Leadership →
For founder-led companies scaling through 6, 7, and 8 figures

BUILD A COMPANY OF PRECISION, PREDICTABILITY, AND SCALE.

Ascendea builds the infrastructure for founders who refuse to settle. We codify your Revenue, Margin, and Leadership into a single system that makes growth inevitable.

Now Reviewing Q1 Applications
Advisory & Implementation
Troy - Ascendea

Troy Maclean · Ascendea

Managing Partner

"We don't do templates. We rebuild your commercial engine to withstand the pressure of rapid scaling. It's hands-on, high-level, and Built for market dominance."

Revenue Growth Engines Profit & Margin Control Executive Decision Leadership Business Operating Systems
Asset Library

The System Stack.

Layer 01
Diagnostic Intelligence
System Active

Surfaces leakage, drag, and fragility. Replaces opinion with evidence to anchor every intervention in measurable reality.

Revenue Architecture Scan
Margin Maturity Assessment
Funnel Integrity Diagnostic
Capacity Analysis
Leadership Cadence Audit
Layer 02
Financial & Commercial
Ready

Makes economic consequences visible. Quantifies trade-offs and risk before execution begins.

Profitability Calculator
Cashflow Forecasts
Unit Economics Simulator
CAC / LTV Models
Discount Impact Tool
Layer 03
Execution OS
Ready

Translates strategy into repeatable action. Standardizes execution to reduce founder dependency.

GTM Playbooks
Automation Workflows
SOP Libraries
Sales Motion Definitions
Pipeline Systems
Layer 04
Leadership Cadence
Ready

Stabilizes performance as complexity increases. Aligns people to outcomes through structured rhythms.

Executive Agendas
KPI Scorecards
Decision Frameworks
Role Accountability Maps
Quarterly Planning
Operating Model

INITIATE YOUR CORE PARTNERSHIP.

We install the systems required to handle multi-8-figure velocity.

Intensive Partnership

6 → 7 Figures6–8 Weeks

High-impact surgical sprints to repair specific breaks in your Revenue or Profit engine.

Revenue Model Redesign
Sales & Funnel Conversion
Unit Economics & Margin
Founder OS Installation
Initialize Intensive

Advisory Partnership

7 → 8 → ExitOngoing

Strategic oversight for founders navigating 8-figure complexity and exit readiness.

Executive Board Advisory
Capital & Exit Strategy
Decision Support System
Succession Planning
Initialize Advisory

Intensive Partnership

6 → 7 Figures6–8 Weeks

High-impact surgical sprints to repair specific breaks.

Revenue Model Redesign
Sales & Funnel Conversion
Unit Economics & Margin
Initialize Intensive

Advisory Partnership

7 → 8 → ExitOngoing

Strategic oversight for complexity and exit.

Executive Board Advisory
Capital & Exit Strategy
Decision Support System
Initialize Advisory
The Output

Results, Not Theory.

SaaS / B2B +210% Growth
$2.4M ARR
Added in 12 Months
Service Agency Margin Expansion
18% 42%
EBITDA Increase
Before
After
Founder-Led Time Saved
35 Hrs/Week
Removed from Ops
Before
After
The Philosophy

You need elite scale.
We command it.

The traditional consulting model is broken. It sells hours, templates, and junior staff. It creates dependency, not capability.

Ascendea was built to be the antidote.

We work with a finite number of founders per year. We do not hand you off to account managers. We install the infrastructure that allows you to scale without the chaos, and then we get out of your way.

"You don't rise to the level of your goals. You fall to the level of your systems."
Troy Maclean Managing Director · Ascendea
Troy Maclean
8 Figures Exit Value Targeted
Calibration

Who we build for.

The Profile
  • Founder-Led businesses scaling through 6 - 8 figures.
  • Facing Revenue Complexity that breaks standard templates.
  • Feeling the Execution Strain of trying to do it all manually.
  • Ready to treat the business as an Asset, not a job.
Not a Fit
  • ×
    Early-Stage Startups searching for product-market fit.
  • ×
    Seeking Tactics-Only support without fixing the core.
  • ×
    Looking for Motivation content rather than engineering.
  • ×
    DIY Operators unwilling to delegate the system.
Currently Accepting Q1 Applications

Stop guessing.
Start scaling.

The revenue, margin, and freedom you want are on the other side of a better system. Let's build it.