How We Work

Ascendea does not
provide advice.

We design, install, and institutionalise commercial systems. This page explains exactly how that work happens.

Every engagement has a defined scope.
Every engagement produces operating assets.
Every engagement transfers ownership to the business.
Target Profile
Companies under scale pressure.
High Load
Revenue High
Complexity
Margin Risk
Exposure
Execution Drag
Inefficiency
Leadership Max
Cognitive Load
Calibration

Who we work with.

Ascendea is optimised for established businesses under scale pressure.

RANGE: 01

Early Scale

Early 6 – Early 7 Figures

Focus: FoundationToo much depends on the founder. We install the first operating system so progress becomes repeatable.

RANGE: 02

Growth Stage

Mid-7 Figures

Focus: OptimisationThe business is moving, but effort is rising. We tighten systems so output increases without burnout.

RANGE: 03

Enterprise

Late 7 – 8 Figures

Focus: GovernanceCapital, people, and risk carry weight. We build governance, leadership depth, and readiness for scale.

Not a Fit
Idea-stage startupsTactical patchworkVolume chasers
The Model

Mastery of four
commercial codes.

These are not service lines. They are interdependent operating layers. We install one at a time to ensure control.

01
Revenue
How money is created, priced, converted, and retained.
02
Profit
How cash, margins, and capital capacity are protected and expanded.
03
Systems
How execution scales beyond founder presence.
04
Leadership
How decisions, accountability, and governance mature with growth.
Operating Rules

The physics of scaling.

We observe four immutable laws of commercial gravity.

SYSTEM STABLE
Revenue − Systems
= Fragility
Leadership − Structure
= Burns Time
Profit − Discipline
= Risk
Systems − Leadership
= Stalls
Engagement Pathways

Four Ways To Partner.

Each pathway has a specific role. They move the business from diagnosis to transformation.

Workshops
Diagnostic & Reset
Short, intensive, and facilitated. Receive concentrated Ascendea thinking, frameworks, and operating assets in a compressed time window.
Duration 2-5 Days
Trigger Events:
  • Revenue stall diagnosis.
  • Leadership misalignment.
  • Forecast reliability has broken.
  • Execution slows as decisions escalate.
  • Multiple initiatives running, none landing.
Select Pathway
Intensive Partnership
Specific Asset Build & Install
Time-bound system builds. We install one core system at a time (e.g. Revenue Architecture). Hands-on design.
Duration 4-10 Weeks
Trigger Events:
  • A critical system must be built.
  • Current system functions but won't scale.
  • Execution has outgrown founder control.
  • A single operating layer is limiting growth.
  • Need a system runnable without Ascendea.
Select Pathway
Growth Scale
Transformation
Multi-system installation. We build Revenue, Profit, Systems, and Leadership layers in sequence.
Duration 6-9 Months
Trigger Events:
  • Founder limit reached.
  • Professionalisation required.
  • Scale constrained by structure.
  • Systems interdependence exposed.
  • Leadership depth gap.
Select Pathway
Advisory
Strategic Oversight
Long-term strategic advisory board capacity. We support decision quality, system calibration, governance, and capital risk.
Duration Ongoing
Trigger Events:
  • Post-install governance.
  • Advisory board requirement.
  • Capital and risk exposure.
  • Succession or exit preparation.
  • Decision oversight needed.
Select Pathway
Deliverables

Operating assets.
Not advice decks.

We install tangible systems. Revenue models, financial models, and decision frameworks.

NO PDF STRATEGY DECKS
IP Transfer Protocol: All assets are 100% owned by the business. Nothing is retained by Ascendea.
Revenue ModelsSYS_REV.ARC
Marketing, Sales & Retention flowsCONVERT.MOD
Cost, Margin & profit FrameworksPROFIT_CTRL.XLS
Execution ProcessesRHYTHM.CAL
Leadership Decision ToolsGOVERN.DOC
The Sequence

How the work is delivered.

The order matters. Skipping steps creates drag. Compressing steps creates risk.

PHASE 01

Diagnose

Current state mapped against scale stage. We isolate the constraint across Revenue flow, Margin structure, and Execution load.

>_ RUN_DIAGNOSTIC
PHASE 02

Design

Systems built to the business. No templates. We define clear constraints, clear levers, and clear operating rules.

>_ ARCHITECTURE_V1
PHASE 03

Install

Operating assets embedded. Dashboards, cadences, and tooling. We move from theory to daily workflow.

>_ DEPLOYING...
PHASE 04

Institutionalise

Knowledge transfer completed. Control moves fully to the client. Ascendea exits cleanly.

>_ HANDOVER_COMPLETE...
Initiation

How engagements begin.

STEP 01
Business Health Score
Prospective clients complete the diagnostic. We surface constraints across Revenue, Profit, and Systems.
STEP 02
Clarity Check
We review the results to confirm fit and priority. Only the work that matters most moves forward.
STEP 03
Structured Delivery
The right pathway is selected. Scope is clear. Work begins with defined ownership and outcomes..