Ascendea Discovery Scorecard

Let's start with the basics.

We'll use this to personalise your strategic report and send you a copy of your results.

Full Name

Email

Company

Your Role

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Business Vital Signs

These benchmarks help us assess your scaling stage and match you with the right level of support.

Industry

Tell us about your business

Annual Revenue

Team Size

Profit Margin

Revenue Goal (next 12 months)

Budget Range

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Dimension 1 of 8

Revenue System

How your business generates revenue, how stable it is, and how well your pricing reflects the value you deliver.

Consider

How does your business earn revenue and how stable is it?

What is your average contract or transaction value?

How do you set and validate pricing?

What percentage is recurring vs transactional?

Your reflection (optional)

Rate your current state:

1Unstable, unclear, reactive. Revenue sources are undefined or unreliable. 2Partially defined. Some structure but pricing is guesswork and revenue is inconsistent. 3Functional but fragile. Revenue model works but hasn't been stress-tested or optimised. 4Strong with known gaps. Clear model, reasonable pricing, but optimisation headroom exists. 5Clear, stable, and scalable. Pricing is validated, revenue is predictable, model supports growth.

Please select a score to continue.

Dimension 2 of 8

Sales and Conversion

How consistently you convert interest into revenue, and whether your sales process can operate without founder dependency.

Consider

How consistent and repeatable is your sales process?

What is your approximate conversion rate from lead to close?

Where do prospects drop off in your pipeline?

How do you track and measure sales performance?

Your reflection (optional)

Rate your current state:

1Undefined and inconsistent. No documented process, conversion unknown.2Founder-led with gaps. Sales happen but rely on one person and instinct.3Documented but uneven. Process exists but execution varies and tracking is patchy.4Strong with targeted gaps. Repeatable process, known bottlenecks, data-informed.5Repeatable, trained, and measured. Team can execute independently with clear metrics.

Please select a score to continue.

Dimension 3 of 8

Financial Infrastructure

How clearly you see your numbers, how confidently you forecast, and whether your financial systems support strategic decisions.

Consider

How clear is your P&L and cashflow visibility?

What is your forecasting rhythm (weekly, monthly, quarterly)?

Can you predict cashflow with confidence over the next 90 days?

Your reflection (optional)

Rate your current state:

1Minimal clarity, reactive. Finances are opaque and decisions are gut-driven.2Basic reporting, limited insight. You see numbers but don't use them to decide.3Reasonable clarity, inconsistent rhythm. Reporting exists but forecasting is irregular.4Strong structure with known improvements. Regular cadence, 90-day visibility, some gaps.5Integrated, forward-looking, and reliable. Financial systems drive decisions confidently.

Please select a score to continue.

Dimension 4 of 8

Unit Economics and Margin

Whether you understand the true cost of delivering your product or service, and how margins behave as you scale.

Consider

Do you know your current gross margin and contribution margin?

How confident are you in your unit economics at current scale?

How do variable costs behave as you scale?

Your reflection (optional)

Rate your current state:

1Largely unknown, reactive. Margins are a guess and cost behaviour is unclear.2Partially understood, weak control. Some margin data but no active management.3Known but inconsistent. Margins tracked but not optimised or stress-tested.4Strong with optimisation headroom. Clear unit economics, identified improvement levers.5Clear, disciplined, and deliberate. Margins are managed, protected, and scaled intentionally.

Please select a score to continue.

Dimension 5 of 8

Operations and Delivery

Whether your delivery systems are documented, reliable, and capable of scaling without breaking or depending entirely on you.

Consider

How consistent is your delivery quality and speed?

Are your core workflows documented as SOPs?

What is your current capacity headroom before things break?

Where are you using automation effectively (or not)?

Your reflection (optional)

Rate your current state:

1Reactive, ad hoc. Delivery depends on heroics and firefighting.2Some structure, frequent breakdowns. Processes exist on paper but break under load.3Functional with clear bottlenecks. Delivery works but scaling would expose fragility.4Strong with targeted gaps. Systems are reliable, specific constraints identified.5Reliable, leveraged, and scalable. Delivery runs without founder dependency.

Please select a score to continue.

Dimension 6 of 8

Leadership and Culture

The clarity of your team's roles, the rhythm of your decision-making, and how much founder bandwidth is consumed by reactive work.

Consider

What is your meeting and decision-making rhythm?

How would you describe your culture baseline?

Is there clear role clarity across the team?

How much founder bandwidth is consumed by reactive work?

Your reflection (optional)

Rate your current state:

1Fragmented, reactive. No rhythm, unclear roles, founder is the bottleneck everywhere.2Emerging, inconsistent. Some structure forming but culture is undefined and roles overlap.3Reasonable, with visible gaps. Regular meetings, some clarity, but alignment breaks under stress.4Strong with refinement needed. Healthy rhythm, defined roles, specific gaps to close.5Clear, cohesive, and stable. Team operates with autonomy, clarity, and shared accountability.

Please select a score to continue.

Dimension 7 of 8

Growth Readiness

How disciplined your execution is, whether your team is aligned on priorities, and the gap between your potential and current performance.

Consider

How disciplined is your execution rhythm?

Is your team aligned on strategic priorities?

How large is the gap between your potential and current performance?

Your reflection (optional)

Rate your current state:

1Reactive and fragmented. No execution rhythm, strategy is a wish list.2Emerging structure, inconsistent. Some priorities defined but execution drifts.3Reasonable but uneven. Quarterly goals exist but weekly execution is inconsistent.4Strong with focused gaps. Clear priorities, disciplined cadence, known constraints.5Disciplined, aligned, and forward-looking. Team executes against priorities with visibility and pace.

Please select a score to continue.

Dimension 8 of 8

Engagement Readiness

Your appetite for external support, the outcomes that matter most, and your readiness for structural change in how you operate.

Consider

Why are you exploring external commercial support now?

What outcomes matter most to you in the next 6 to 9 months?

What is your appetite for structural change in how you operate?

Your reflection (optional)

Rate your current state:

1Curious but not ready. Exploring ideas without urgency or commitment.2Interested with constraints. See the need but timing, budget, or bandwidth is unclear.3Ready with some hesitation. Willing to act but want clarity on the path forward.4Committed and prepared. Clear on the need, ready to invest time and resources.5Fully committed and ready to move. Urgency is high, decision-maker is engaged, budget is allocated.

Please select a score to continue.

Your Commercial Scorecard