Industries
Growing a Direct-to-Consumer business past the owner.
The four Codes are the same in every industry. How they play out is not. Here's what scaling a Direct-to-Consumer business past $5M actually looks like, and where the work tends to sit.
The pattern
At $2–5M in direct-to-consumer.
Direct-to-consumer businesses can grow revenue fast and lose money faster. Margin and unit economics are usually where the real work sits.
How Ascend applies here
The same five Codes. A different order.
The five Codes, the Source Code plus Revenue, Profit, Systems, and Leadership, are how any $2–5M business stops depending on its owner. What changes by industry is the order and the emphasis. The Scorecard reads your specific business and tells you where the work starts. See how Ascend works.
Working with us in this industry