What changed?
The point where an old way of operating stopped being enough.
The Podcast
Conversations for decisions that do not fit a checklist.
Candid discussions about business choices, operating pressure and the work behind a stronger company. Hosted by Troy MacLean.
The shape of a conversation
Less biography. More useful detail.
Each conversation will stay close to a real decision and the consequences that followed it.
What was decided?
The commercial or leadership choice, including the trade-offs behind it.
What happened next?
The operating consequences, what worked and what needed to change again.
Until the first episode
The thinking is already being published.
The article library holds the same practical focus while the show is being prepared.
A useful place to start
Find the part of the business that needs your attention first.
The Ascendea Business Diagnostic gives you a clear view across Source, Revenue, Profit, Systems and Leadership, then identifies the weakest point.
Start the Diagnostic