The consultancy engagement
You built this business to own it. Now it owns you. Every decision waits for you, every problem is yours, and you can't take a week off without the phone going all day.
It doesn't have to stay this way. A business that runs without you, that doesn't fall apart when you step back. Yours again, not a job you can't quit.
We make it run without you.
At a glance
01 / Duration
Long enough to build a business that lasts, with a clear start and end.
02 / Structure
The Source Code goes first. It decides what the other four Codes do, and in what order.
03 / People
The same person, in your business, the whole way through.
04 / Capacity
Fewer than we could take, by choice, so every business gets the full attention the result depends on.
Twelve months covers
We start with the Source Code. The four that follow go in the order that pays back fastest. Revenue first if growth has stalled. Profit first if you're losing margin. Systems and Leadership if the business can't run without you.
First. We find what's worth fixing, what's working, and how you operate, then set the strategy, the implementation plan, and the business model the other Codes run on.
Top-line growth that holds. Acquisition, conversion, retention, and pricing, built into a revenue system that doesn't need the owner closing every deal.
Margin and profit that survive the business getting bigger. We set the financial strategy and drive it through to the result in your numbers.
The operations that run when you're not in the room. Process, delivery, and the systems that turn the business from owner-run to system-run.
A team that owns the work, and an owner who leads instead of does. The leadership layer that makes the other three Codes hold after we leave.
Why one consultant, not four
When four specialists split the work, you become the integration. You're the one in four meetings, reconciling four opinions, catching what each one missed about the others. Troy held three senior seats at White Key Marketing at the same time: Head of Performance Marketing, Fractional CFO, Chief Revenue Officer. So the trade-offs get made by one person, in one conversation, not across four calendars. You run your business. You don't project-manage your consultants.
The commercial math
| What it costs / year | What you get | What you don't | |
|---|---|---|---|
| One in-house senior hire | $300k base, closer to $450k with super, OTE, leave and recruiting | One function, full-time | The other three functions |
| Four fractional specialists | $270k–$510k, and you manage all four | Four functions, part-time | Anyone joining them up. That's you. |
| A coaching stack | $60k–$150k | Advice, and homework | Anyone doing the work with you |
| Working with us The move | A fraction of any of them | Four functions, joined up, done with you |
|
Your revenue, profit, systems, and leadership, worked as one. A hire fixes one of them. Specialists fix four but never line them up. Coaches talk about all four but leave the doing to you. This moves all four together, so a win in one doesn't cost you another, for a fraction of what any of them cost you.
What an engagement produces
$7M to $13M in 18 months
A 13-franchisee fitness business.
Closure to 23% margin
Plus $2.2M. A direct-to-consumer ready-meals brand.
$1.5M in 4 months
White Key Marketing, performance marketing leadership.
NamedThe fit
Honest answers
It depends on your business. A $2M business with clean books and a $5M business with four years of mess are different amounts of work. After the Scorecard and the audit, you get the exact number and the reasoning behind it, before you commit to anything. Nothing is owed until you say yes.
Revenue, profit, systems, and leadership are tied together. Specialists work them separately, and you end up being the one joining it all up. Here they move together, so a win in one doesn't knock another loose. When the work genuinely needs more hands, the Resourcing Bridge brings them in.
Good. Most owners are. The Source Code finds where you're genuinely strong and where the real gap is. The work goes to the gap. We don't rebuild what's already working. We make all five Codes connect.
That's how long it takes to change how a business runs, not just advise on it. The work has a defined end. We're not a retainer that quietly renews itself forever.
The Scorecard. Ten minutes, free. It gives you a real read on your business, and us a real read on whether the work makes sense. A call comes after that, not before.
One next step
The first step is the Scorecard. Ten minutes, eight areas of your business, and a clear read on whether this is the right move. It's the same diagnostic Troy uses with every business he works with.