ASCENDEA

Ascendea Consultancy

The business has outgrown the way it runs.

Deeper diagnosis, design and implementation support across Revenue, Profit, Systems and Leadership, joined through one operating plan.

Start the Diagnostic

Start with a structured read of the business before deciding what level of support fits.

Business operating viewJoined up
RevenueDemand is unevenMarketing · Sales · Retention
ProfitEffort does not convertPricing · Margin · Cashflow
SystemsWork returns to the ownerOperations · Delivery · Process
LeadershipResponsibility stays unclearTeam · Culture · Accountability
Integrated layerOne operating planPriorities · Decisions · Ownership · Measures

When Consultancy becomes useful

The issue no longer belongs to one function.

Growth creates more customers, people, decisions and handovers. A change in one area begins to create consequences somewhere else.

Consultancy is for that level of complexity. The work looks across the commercial model, operations and leadership together, then helps move the required changes into the business.

01 / EvidenceDiagnose

Establish what is actually constraining performance and why.

Capability, not dependency

The work is connected

Start at the source. Change what follows.

The order of work should follow the business, not a fixed programme.

00Foundation

The Source Code

Clarify the business model, strategic choices and the way the owner makes decisions before changing the operating parts.

Business model · Decision making · Founder mindset
01Commercial

Revenue + Profit

Connect how demand is created with what the business keeps, so growth decisions include their margin and cash consequences.

Marketing · Sales · Retention · Pricing · Margin · Cashflow
02Operating

Systems + Leadership

Build the processes, responsibilities and decision rights that allow the team to carry more of the business.

Operations · Delivery · Process · Team · Culture · Accountability

From analysis to operating change

The work continues past the recommendation.

  1. 01

    Diagnose

    Read the business as one connected system and identify the constraints that matter.

  2. 02

    Design

    Set the choices, priorities and operating changes before adding more activity.

  3. 03

    Implement

    Work with the people responsible to put the changes into the business.

  4. 04

    Embed

    Clarify ownership, measures and operating rhythm so the work can continue.

Troy Maclean working through an operating plan with business owners
One view across the connected business

A joined-up working relationship

You should not have to integrate the advice yourself.

Revenue, margin, delivery and team decisions affect one another. Treating them as separate projects leaves the owner resolving the trade-offs between them.

Ascendea Consultancy keeps those decisions in one operating view, while working with the people who need to carry the change.

About Troy

When more capacity is needed

Add capacity without separating it from the plan.

Capacity

The Resourcing Bridge

Understand how additional capability can support the work when the business needs more hands.

Choose the right level of involvement

Not every business issue needs Consultancy.

Use the narrowest level of support that can properly address the work.

Alternative

Workshop

One Code or one clearly framed business issue needs concentrated attention.

Alternative

Coaching

The owner needs ongoing challenge, decisions and accountability as priorities move.

Current mode

Consultancy

Several connected parts of the business need diagnosis, design and implementation support.

Start with the business as it is.

The Business Diagnostic provides a structured first read before any conversation about the depth of support.

Start the Diagnostic