Franchise scaling
$7M to $13M
In 18 months. A 13-franchisee fitness business.
$7M
$13M
Business coaching for established service businesses
Build a stronger business that depends less on you.
For owners who want clearer priorities, stronger revenue and profit, better systems and a leadership team that can carry more of the business.
Start with what is happening, what you want to change and whether Coaching is the right fit.
Built for an established service business with
- A proven offer
- Existing customers
- Growing operating complexity
Where Coaching helps
The business is growing. The way it runs has not caught up.
You have customers, a team and a proven service. But more work has created more complexity, and the decisions that once worked are no longer enough.
- 01
Revenue is harder to predict
The business has customers, but new work still depends too heavily on referrals, key relationships or the owner's involvement.
- 02
Profit is not keeping pace
More work is coming through, but pricing, margin, delivery costs or cash flow are limiting what the growth produces.
- 03
Everything comes back to you
Important decisions, customer relationships and operating knowledge still rely on the owner.
- 04
The team waits for direction
Capable people are in place, but ownership, priorities and decision rights are not clear enough.
Owner dependency
When every path leads back to one person.
High owner load6 paths through owner
The working method
Clear thinking. Practical work. Results measured.
This is not motivational coaching or outsourced management. It is a structured working relationship based on the business as it is.
- 01
Start with what is true
Understand
See what is actually happening in the numbers, the work and the owner's role.
- 02
Decide what matters now
Prioritise
Choose the constraint that matters now, define success and agree who owns what.
- 03
Put the decision to work
Apply
Use the relevant Code to make the decision and put the change into practice.
- 04
Measure the result
Achieve the outcome
Review what changed against the agreed outcome, resolve what is blocking it and set the next priority.
The Ascend Codes
One system keeps the work connected.
Most business problems do not sit in one department. The Codes connect the decisions that shape the whole business.
Understand the CodesEvidence from the work
Specific outcomes. Real operating conditions.
No single result is a promise. These examples show the range of commercial problems Troy has worked through with business owners.
Owner-led growth
$700K to $2.8M
In 24 months. A single fitness franchise.
$700K
$2.8M
Turnaround
Closure risk to 23% margin
Plus a $2.2M revenue increase for a ready-meals business.
Closure risk
23% margin
Bars compare the starting point and result within each individual case.
Who you work with
Business coaching built from operating experience.
Troy Maclean has built, run and sold businesses, and worked with owners across a wide range of service models. The work is direct: understand the reality, make the decision, do the work and measure what changed.
More than advice. A transformation partner in the work.
- 20+
- years operating, advising and coaching
- 61
- businesses worked with
- 4
- businesses built and sold
- $272M
- in client revenue across businesses supported
Choose the right support
One system. Four ways to use it.
Coaching is the primary service. The Academy, Workshop and Consultancy provide different levels of support.
Straight answers
What owners usually want to know.
Clear information about the work, the fit and what happens next.
01Who is Ascendea Coaching for?
Owners of established service businesses with a proven offer, existing customers and a business that has become more complex as it has grown.
02What will we work on?
The current constraint across Revenue, Profit, Systems or Leadership. The Codes connect the issue to the rest of the business so one improvement does not create another problem.
03Is this a fixed coaching program?
No. The Codes provide structure, but the priorities and actions come from your numbers, operating reality, goals and team.
04How is Coaching different from Consultancy?
Coaching helps the owner and team make decisions and execute the work. Consultancy adds direct Ascendea involvement in diagnosis, design or implementation.
05What happens first?
We establish what is happening, what you are trying to achieve and whether Coaching is the right level of support. The Scorecard can provide a useful first read.
A clear next step
Start with the business as it is.
Tell us what is happening, or use the Scorecard for a structured first read. We will explain which level of support fits and why.