ASCENDEA

Selected results

Evidence should be specific enough to examine.

These are selected historical outcomes from businesses Troy has supported. Each result includes context because a headline number alone does not explain the work.

78
businesses worked with
$350M
in client revenue across businesses supported
5
businesses built and sold

The outcome record

Different businesses. Different constraints.

These examples show the range of commercial and operating work. They are not promises of what another business will achieve.

01

Fitness franchise network

$7M to $13M

Starting point$7M revenue
Recorded outcome$13M revenue
Timeframe
18 months
Scope
A network of 13 franchisees

The work involved strengthening the operating system around growth rather than increasing owner intervention.

02

Single fitness franchise

$700K to $2.8M

Starting point$700K revenue
Recorded outcome$2.8M revenue
Timeframe
24 months
Scope
An owner-led location

Growth required the commercial and operating capability to move beyond one owner carrying the business.

03

Ready-meals business

Closure risk to 23% margin

Starting pointClosure risk
Recorded outcome23% margin
Timeframe
Turnaround engagement
Scope
Plus a $2.2M revenue increase

The turnaround began with unit economics, clearer margin decisions and a model the team could act on.

04

White Key Marketing

$1.5M in four months

Starting pointIntegrated remit
Recorded outcome$1.5M outcome
Timeframe
Four months
Scope
Three senior commercial roles held together

Performance marketing, profit and revenue responsibilities were managed as one connected commercial system.

05

National roofing business

$10M+ revenue

Starting pointGrowth platform
Recorded outcome$10M+ revenue
Timeframe
Growth engagement
Scope
Alongside a number-one Google position

The result combined commercial growth with stronger organic market visibility.

How to read the results

The number is the outcome, not the whole explanation.

A result is useful evidence when its starting point, timeframe and operating context remain visible.

Starting point

What was true before the work?

The same action can produce different results depending on the model, team, market and condition of the business.

Work completed

What changed inside the business?

Revenue, profit, delivery and leadership decisions often need to move together for the result to hold.

Timeframe

How long did the change take?

Business outcomes develop over different periods. A timeframe helps keep the evidence in proportion.

The work behind a result

Diagnosis first. Measurement throughout.

Ascendea uses the five Codes to connect the immediate constraint to the rest of the business.

  1. 01

    Understand

    Establish the starting point and what is actually happening.

  2. 02

    Prioritise

    Choose the constraint that matters now and define the intended outcome.

  3. 03

    Apply

    Put the decision into the business with clear ownership.

  4. 04

    Measure

    Review what changed and decide what the evidence requires next.

See how Coaching works See the experience behind the work

Evidence standard

These are historical examples, not forecasts or guarantees. Every business begins with different conditions, decisions, capacity and market context.

Your starting point

Find the part of your business that needs attention first.

The Business Diagnostic provides a structured read across the connected areas before any conversation about support.

Start the Diagnostic